About SEA OIC
In its inaugural launch in 2020, the SEA OIC brought together five Southeast Asia conglomerates - Emtek Group, Hong Leong Holdings, Sunway Group, Central Group, and VNG Cloud. Each offered their most pressing challenge statements, looking to partner with innovative solution providers that could solve them. In an overwhelming response, the challenge received 325 applications from 38 countries, and our conglomerates matched with 5 exciting solution providers to begin 3-6 month pilots.
Enterprise Singapore, together with Ravel Innovation, were pleased to invite innovative local and foreign teams to take on the challenge to showcase their innovative solutions in addressing crucial opportunity and growth areas for regional, home-grown conglomerates.
Successful participants were able to attend an exclusive Ravel Innovation corporate-startup pilot Bootcamp, access $20,000 Startup SG grant funding per pilot*, additional grant funding from ESG, and more importantly, the chance to co-develop, testbed and deploy their solutions with our established corporate partners, in one country to start, and potentially, across the region at scale.
Sound interesting? The next challenge will be launched in November 2021!
Market Entry: Thailand
Pilot Requirements: In the SEA OIC, Central Group were looking for a digital media solution that helps reach audiences with more targeted (even personalised) ads and promotions throughout both their offline & online (O2O) journeys, utilising customer data analytics, in addition to location-based technologies, to provide advertising at the right time, place and channel.
Market Entry: Singapore
Context: Hong Leong Holdings Limited (HLHL) has over 250 tenants, majority of which are commercial tenants. There is a lack of integration of a POS system that would have collected user data for leasing teams to stay informed on tenant performance, and in the case of Covid-19, make accurate decisions on the amount of rental waivers and rebates to be given to each tenant. In addition, the lack of digital processes within the company makes tenant management tedious and time-consuming. Many processes are still paper-first, both between tenant and landlord, or between internal departments.
Pilot Requirements: Hong Leong Holdings Limited used this challenge to seek a digital tenant management solution to allow the leasing team to deliver better customer experience, enable transparent landlord-tenant communication, and improve efficiencies between departments and with tenants.
Aimazing is the retail analytics platform of choice for mall management to make data-driven decisions with complete transactional data visibility. Their proprietary technology allows mall management to seamlessly and accurately capture all transactional data in their mall without expensive integration, while their data platform provides performance and benchmarking reports, as well as the ability to customise complex recommendation engines for multiple use cases. Founded in 2015, Aimazing is headquartered in Singapore with operations in Malaysia, the Philippines and Taiwan.
Market Entry: Malaysia
Pilot Requirements: Sunway's Agrifood team aimed to find dynamic farm management and automation solutions for vegetable farming that improve farm operational efficiency, leveraging on image recognition, AI, IoT and analytics.
Market Entry: Vietnam
Context: VNG Corporation (VNG) is the first Vietnamese 'Unicorn'. VNG focuses on four main businesses: online games, platforms, digital payments and cloud services (VNG Cloud).
Electronic Know Your Customers (eKYC) has been widely deployed and adopted as the standard in the banking and finance industries in many countries. VNG has developed TrueID, an eKYC solution powered by artificial intelligence and facial and optical character recognition technologies. With a 60% rural population in Vietnam, there is huge market potential for eKYC digital banking services in the country
Pilot Requirements: VNG sought a proven scaleup looking to enter Vietnam as a key market that could provide complementary technology solutions that are synergistic with TrueID to create a comprehensive solution suite that enables banks and financial institutions to reach the 60% rural population in Vietnam. .
SourceSage is an ecommerce platform company founded in 2015, which aims to empower enterprises and individuals with their own platforms to start, grow and scale their businesses online successfully. By providing procurement and distribution services for both MNCs and SMEs, SourceSage is the intermediary that bridges merchantsʼ barriers to access, with the goal of accelerating the transaction process.
Benefits of participating in the SEA OIC 2020
Opportunity to pilot with a Conglomerate, to gain market validation and accelerated market entry.
Up to 5 companies will be awarded the S$20,000 Startup SG Grant - Each conglomerate will be able to award one grant to one team per conglomerate
Singapore-based companies are able to further apply for the Enterprise Development Grant to cover up to 70% of supported project costs
The opportunity to be part of ESG' Startup SG network and EDB’s startup network
Access to co-working and meeting space at Ravel Innovation’s Co-working Campus in Singapore
Access to other perks & benefits such as incorporation and legal support, accounting setup support, Google Cloud credits, etc.
As part of Ravel Innovation's community, successful applicants can enjoy credits and discounts from these partners and more.
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